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Michele Viola Fine Arts Rebrand

Project type

Brand Identity Design

Date

January 2026

Location

Charlotte

This branding project began with an original printmaking artwork, which was translated into a refined digital logo suite. The hand-crafted illustration became the foundation of the visual identity, preserving the tactile, organic qualities of the original piece while adapting it for versatile digital and print applications. The resulting system bridges fine art and branding, transforming expressive, analog mark-making into a cohesive, modern identity.

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