New Wave Wine is a conceptual coastal wine brand designed from the ground up to resonate with a younger, style-driven audience seeking fun and adventure. The brand identity channels playful vacation energy through bold striping, sun-washed color palettes, and nostalgic coastal references. I developed a comprehensive visual system encompassing logo design, packaging, social content, and brand voice—resulting in a cohesive identity that feels effortlessly cool and contemporary. New Wave Wine captures the spirit of fresh beginnings and laid-back moments, delivering a beach-day buzz in a bottle.