New Wave Wine is a mock-up coastal wine brand I concepted and designed from the ground up, targeting a younger audience with a taste for fun, style, and adventure. The brand identity captures playful vacation vibes through bold stripes, sun-washed color palettes, and nostalgic coastal imagery. I developed the full visual language, from logo and packaging to social content and brand voice, creating a look that feels effortlessly cool and perfect for any laid-back moment. New Wave Wine brings the energy of a fresh start and a beach day buzz, bottled up for good times anywhere.